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CNN's digital video is the most comprehensive, high-quality news video, showcasing the strength of CNN's global networks. The increased consumption of online video by CNN.com users gives advertisers the ability to reach at-work corporate audiences as well as young, affluent professionals.1 CNN.com served 125.4 million average monthly video streams in 2009 TD, an increase of 12% over last year.2 Live video on CNN.com has more than doubled since last year, with 11.2 million average monthly live streams in 2009 TD.2 This number is expected to continue rise with CNN.com's new video experience, which prominently showcases a larger, in-page video player across the site.
A recent ad effectiveness study illustrated how CNN.com is an effective medium for video and display advertising. The study found that word of mouth and purchase intent increase with the presence of video and display ads on CNN.com. Intent to recommend and purchase intent is higher on CNN.com vs. Yahoo News and NYTimes.com.3
A recent ad effectiveness study illustrated how CNN.com is an effective medium for video and display advertising. The study found that word of mouth and purchase intent increase with the presence of video and display ads on CNN.com. Intent to recommend and purchase intent is higher on CNN.com vs. Yahoo News and NYTimes.com.3
© 2009 Cable News Network. 
