Audience Profile

The CNN.com diverse audience consists of consumers who are business decision-makers, attracting more C-Level executives than most other sites.¹
Marketers can also reach young, active, and tech-savvy consumers by advertising on the CNN Digital Network.²

Audience Insights

Unique Users:

38.2 million average monthly unique users to the site³

Median Age:

46.9²

Median HHI:

$77/857²

Household Income:

$150K+ (36% more likely than the average online user)²

Time Spent:
(average minutes per person, per month)

36.8 minutes³

1.4 billion

Average monthly total minutes on the site. ³

12.8 million

Mobile unique users to the CNN Digital Network. ⁸

1.7 billion

Average monthly page views are registered on CNN.com, including 942 million average monthly page views to the home page alone. ⁴

131.7 million

Average monthly video streams. 11.3 million average monthly CNN.com LIVE Video plays. ⁵

11.8 million

Unique users were registered on CNN.com's home page in a month. This is 81% more unique users to the home page than the nearest news competitor. ⁷

exclusive

Attracts exclusive audiences that do not visit other online news sites. At least 41% of CNN Digital Network visitors did not visit a major news competitor in the last 30 days. ⁶

integration

The CNN Brand has the largest integrated audience compared to all Broadcast and Cable networks. 14.7 million P25-54 watched both the CNN television network and went to the CNN Digital Network online. P2+ totaled 22.6 million. ⁹

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